SHABABI LINES
Shababi is the segment in Umniah that targets youth. Last year Umniah launched its Shababi 5 product which did great at first then due to an economic crisis and high competition Umniah lost some of their revenue shares. The objective now is to regain what was lost and position themselves as the number 1 operator for youth through a new platform and create new art direction
Shababi icons
Art director Tarek nour
Managing Director  Hazem El Saadany
Business Director  Mai El Attar
Account Manager Salma Khairat
Account Executive Tia Shehata 
Shababi
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Shababi

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Creative Fields