ASUS MODULAR RETAIL ISLAND
From concept to application
The island is composed of 3 in-line modules. Each is illuminated differently to help separate visually 3 product line-ups.
What you see in this top section are the concept renders. At different viewing angles, as one walks around the island, shapes and angles characteristic of the Asus logo are formed and revealed as a result of the graphical interplay between illuminated and shadowed surfaces and the distinct angles at which they meet.
PRODUCTION MODEL RENDERS
Based on the above concept, a production company engineered the modules for manufacturing. I rendered the models they provided. It's normal to have a few differences between the concept and the engineered solution as you may notice. Overall, however, the two were strikingly close.
REAL WORLD APPLICATION
The modules were delivered pre-assembled and then wired and set-up in a matter of several hours.
MY ROLE
Concept design and visualisation
Technical coordination for production
Wiring on location
THANKS TO
Alice Prouteau and Marion Chaignon for managing, planning and budgeting.
Designed at Red Pimiento Europe, Vijzelgacht 53B, 1017HP Amsterdam, The Netherlands
www.redpimiento.com
