First act? Create a show name to capture the freak show theme. Done:
"The Blood, Sweat and Stars Show: A Celebration of Freakishly Good Advertising"
Next? Every aspect of the promo campaign--from online advertising to postcards.
We're promoting...and promoting...
Banner ads when entries are finally accepted.
And finally, showtime! Programs and rhythmic rhyming couplets for the Mistress of Ceremonies (MC).
Copy was written for every single aspect of the event--straight through to the MC's letter:
"Please understand that when we call you freaks, it is with the utmost respect. We simply see no other explanation for the talent that continues to break through, year-after-year, conditions-be-damned, and claim the spotlight."
Want to hear my scratch track of the MC's remarks? Step right up...
