Bajar Brand Identity

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Faster sales, Easier tracking

Bajar is more than just a sales app, it’s a transaction organizer that handles a dedicated team of sellers, buyers, marketers and sales person and a tracker that records the location of buyers making the sales easier for next time.

Challenge : combining Symbols with Texts

While it was pretty clear that a “marker” is like a universal representation of the location, it was challenging to utilize and merge it as a part of the text “BAJAR”. However, I didn’t use a font type for the logo. Instead, I created the entire logo using the geometrical shapes : circle, triangle and rectangle. Further, to make the logo easy to remember, I replace the alphabet "J" by "Z" without disrupting its pronunciation.