Bold renewal of a classic Finnish confection
Fazer Omar is the latest addition in the renewal of Fazer Classic Confections series carried out by Pentagon Design. The transformation from the old packaging is significant. In the update, Omar got a logo and color scheme with distinctive creamy toffee hues. The Fazer Omar product family also introduced new flavors; Mocha and Chocolate.
"With the renewal shelf standout of Omar has improved substantially, which is a key factor on confectionery shelves", Senior Brand Manager Susanna Brummer from Fazer remarks.