Tianjin University - Rebranding
天津大学 - 视觉识别系统重绘
Rebranding Tianjin University
天津大学是中国成立最早的现代大学,现为教育部直属高校。我于 2016 年作为新生入学,却发现它正在采用的视觉形象识别系统 过时、丑陋,对天津大学的形象不利,也令作为天津大学学生的我感到有些许不适。因此,我选择了自己重绘一个版本。
Tianjin University is the first modern higher education institution in China, and now a national university under the direct administration of the Ministry of Education of China. When I enrolled in August 2016, I found that the currently in-use visual identity system of Tianjin University looks a bit degraded. I just feel incomfortable being in a university like this, so I had to change it.

这不是官方的版本。由于政治原因,我也没有机会向学校行政提出质疑,让他们采用我的版本。事实上,在当前的高等教育环境下,也并没有人会太过于关注这些边角的事情。因此,为了避嫌,我在作品中将 Tianjin University 更改为了更早期使用的 Imperial Tientsin University。
This is not an official VI system. Due to political reasons, I have no access to propose my artwork to the authorities of the university. In fact, probably no one is even caring about these seemingly-not-so-important things. Still, to avoid misunderstandings, I changed the name into Imperial Tientsin University in my artwork, which is an earlier version once used in the west.
天津大学的官方校色是类似于瑞典国旗的蓝色和黄色,这直接继承于曾在 19 世纪前期使用的校徽的颜色。但作为一所工科院校,天津大学本身的气质具有深厚、稳重的特征。为了减轻违和感,在重绘中选取了津蓝和洋红作为主题色。
The official color of Tianjin University is blue and yellow. This is directly inherited from its official badge in the early 1900s. But as an university in the field of science and engineering, yellow conflicts with its modest, dignified characteristics. This is why a set of new colors - Indigotine Tcanjin and Karmezino Peiyang is used.
上面这张网页的截图,事实上来自一个真正的、具有交互的成品网页。当时,我正在入门 Web 前端开发,这也是我最早的几个 Web 页面编写试探之一。
The image on the tablet showed above is actually a screenshot of a coded, implemented live webpage. At that time, I was a beginner in front-end web development, and this is considered one of my earliest webpage layout practices.
本作品采用 CreativeCommons 共享署名-禁止演绎 4.0 国际许可协议(CC BY-ND 4.0)进行许可。如有版权事宜,请联系作者。
This work is licensed under a Creative Commons Attribution - NoDerivatives 4.0 International License. Please contact the author if there are any copyright issues.
© Tzingtao Chow 2017  |  www.tzingtao.com
Tianjin University - Rebranding
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Tianjin University - Rebranding

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