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Tianjin University - Rebranding
天津大学 - 视觉识别系统重绘
Rebranding Tianjin University
天津大学是中国成立最早的现代大学,现为教育部直属高校。我于 2016 年作为新生入学,却发现它正在采用的视觉形象识别系统 过时、丑陋,对天津大学的形象不利,也令作为天津大学学生的我感到有些许不适。因此,我选择了自己重绘一个版本。

Tianjin University is the first modern higher education institution in China, and now a national university under the direct administration of the Ministry of Education of China. When I enrolled in August 2016, I found that the currently in-use visual identity system of Tianjin University looks a bit outdated. That is why I initiated this project.

这不是官方的版本。由于政治原因,我也没有机会向学校行政提出质疑,让他们采用我的版本。事实上,在当前的高等教育环境下,也并没有人会太过于关注这些边角的事情。因此,为了避嫌,我在作品中将 Tianjin University 更改为了更早期使用的 Imperial Tientsin University。

This is not an official VI system. I have no access to propose my artwork to the authorities of the university. Still, to avoid misunderstandings, I changed the name into Imperial Tientsin University in my artwork, which is an earlier version once used in the history.
天津大学的官方校色是类似于瑞典国旗的蓝色和黄色,这直接继承于曾在 19 世纪前期使用的校徽的颜色。但作为一所工科院校,天津大学本身的气质具有深厚、稳重的特征。为了减轻违和感,在重绘中选取了津蓝和洋红作为主题色。

The official color of Tianjin University is blue and yellow. This is directly inherited from its official badge in the early 1900s. But as a university in the field of science and engineering, yellow conflicts with its modest, dignified characteristics. Therefore, a set of new colors - Indigotine Tcanjin and Karmezino Peiyang is used.
上面这张网页的截图,事实上来自一个真正的、具有交互的成品网页。当时,我正在入门 Web 前端开发,这也是我最早的几个 Web 页面编写试探之一。

The image on the tablet showed above is actually a screenshot of an implemented live webpage. At that time, I was a beginner in front-end web development, and this is considered one of my earliest webpage layout practices.
本作品采用 CreativeCommons 共享署名-禁止演绎 4.0 国际许可协议(CC BY-ND 4.0)进行许可。如有版权事宜,请联系作者。
This work is licensed under a Creative Commons Attribution - NoDerivatives 4.0 International License. Please contact the author if there are any copyright issues.
© Tzingtao Chow 2017  |  www.tzingtao.com
Tianjin University - Rebranding
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Tianjin University - Rebranding

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