Lessons To Learn Before Link-building Campaigns
Content outreach for link-building campaign is bound with success and failures. Not all strategies work at all times, but when they do, it is evident that you are lucky to begin with or you have learned the lesson from trial and error. For beginners who are into content outreach programs and want to succeed the first time, here are some common mistakes that they should expect or know.
Mistake 1: Not Identifying the Issue
When link-building campaign is in full progress, you may discover that some of the emails that you sent, loaded with content with the intention that potential links would recognize them, are simply ending up in the trash folders. In other cases, the timing may not be suitable for this campaign due to unexpected events beyond your control. The key is to find out what is really happening with the campaign and the reason for its failure to reach the prospective links. This is not an easy task because there are many constraints. But as you go along the learning curve, the identification of the constraint becomes a second nature.
Mistake 2: Pitching the content to just the preferred publishing industry
Not using a broad range of audience of customers and clients may be another mistake that you want to avoid at all cost. New marketers have the tendency to go for the readily available audience for their products and services. This will limit their exposure and make the outreach an effort at a smaller level. Think big, which means your goal should be about attracting links that are outside your existing customer base. Casting wider net is important when there is a huge competition to limited resources.
Mistake 3: Not targeting your audience
Just like previous mistake, this one also have negative impact on your brand and products. Creating a content that has nothing to do with your company is another mistake that a lot of entrepreneurs commit during link-building campaigns. The end result is a lost and lingering content searching for links to rescue it. For example, you cannot expect a technology-related link to recognize your content in the crowd if it does not talk about technology. In return, the article will get little traffic and fewer, or in worse scenario, no links at all. The trick here is to align your content so that it is somewhere in the middle, achieving that balance and able to attract as many links and therefore customers as possible. This is what experienced link-building campaigns do most of the time.
Mistake 4: Not having an alternate plan
When hunting for potential link opportunities, one of the difficult tasks is finding the relevant personnel for the job. It can be challenging when you are attempting to find the right person on a big media. There will be plenty of writers, publishers and verticals and selecting one can be a daunting task. Equally frustrating is advertising your content to the person and not receiving a feedback or call in return. When you are faced with such dilemma, the right thing to do is to select one who would cover the broader aspects of your topic; someone who would also cover the topic more often than others.
In essence, these mistakes will let you understand what works, what needs to be discarded and what are the expectations from prospective links.