IMPETUS - logo & branding
ART DIRECTION  X  GRAPHIC DESIGN  X  BRANDING  X  IDENTITY

The Impetus brand is all about transmitting sound knowledge and trust with a value towards the Maltese heritage. It boasts a wealth of knowledge and expertise acquired from an international strategic alliance whilst maintaining a sense of luxury and sophistication. The firm specialises in personal services such as tax planning, residency schemes and family office concierge services as well as the opening and/or management of companies and vessel/aircraft registration. 
 
The brand celebrates the participatory approach that the firm engages by using parallel and consistent linear repetitions, in conjunction with Maltese panoramic views that translate a profound understanding of the Malta legal & governmental system. By extension to the brand, the angular characteristics of the serif hand lettering in the logo together with the colour palette of dark phthalo blue [Hex code: #222834] and gold [Hex code: #d59b28] imply a classical and corporate feel. 
 
"We endeavour to develop businesses in the most efficient and effective way through maximising our team’s skills and talents, whilst upholding the highest levels of privacy and sustainability in order to support future generations."KENNETH CAMILLERI & DENNIS MARK GAUCI – Partners
 
Visit: http://impetus.vip/
IMPETUS - logo & branding
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IMPETUS - logo & branding

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Published:

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