HELLO

Description of the product.

Essence of human existence consists of showing him/her self in
personalities. The decorations STEREOTYPE became the last element
exit from a cliche.

STEREOTYPE combines in itself precious metals, originality of details, quality
jewels and description : good taste,
minimalism style and modern design
Silver decorations are covered by rhodium(used for coverage
metal and corrosion protection, giving him glossyбелосеребристый
kind).
A brand plugs in itself collections for women(ear-rings, pendants,
rings, necklaces, bangles and chainlets), man(chainlets, bangles,
buttons and chainlets) and pair (wedding rings engagement
rings,

Necessity of product.

Everybody must 
wear decorations(jewlary) that will expose his personality, 
character, values and style. He does not need to carry a cliche, 
imposed by society.
Only for a few clicks you are released from inconvenience 
to walk about shops, getting them straight for itself at home or at work.

Target audience

Young people, women and men under 35 years old. who has different view on life and style. 

Goals and targets of project.

-Create new brand

-Create corporate identity

Concept 1
Be break stereotypes!
Point of our living is to be a personality. Stereotype jewlery is the last step for you to get out of cliche

Images for insiration

Drafts 1

Our goal is to help people break stereotypes, their relation to jewlery. Every person has to wear jewlery that will release their personality and style.

Concept 2

To be personality means to be free!

Images for insiration

Drafts 2

When you are personality you are free from society, masks, rules.