Step-By-Step Process to Understand the Importance of SEO
SEO can be a lengthy process. Some people get the impression that they can start seeing results as soon as the SEO process starts. They expect their websites and web pages to rank in a miraculous way. The reason is that they love the promise rather than the process.
Having that said, it is worth mentioning that SEO is never a game of shortcuts. It is the process which involves setting of goals and sticking to the plan.
Having that said, it is worth mentioning the processes involved in the SEO.
The SEO process always starts with the audit which further includes technical audit and content audit.
Talking about technical audit, you will have to make sure that you are checking all of the technical elements which can have any effect on the website’s performance. The most important thing to take into consideration in this regard is the speed of website. It’s because of the fact that high bounce rate and slow speed of website are pretty much related to each other.
Another factor to consider is the content audit. Content audit becomes absolutely necessary when you have many pages in your website. While lot of content can be a strong force which can drive traffic, errors in enormous amount of content make the correction work pretty much complicated.
Having said all, it is worth telling here that you cannot get SEO success if you are not focusing on effective SEO audit.
There are so many things to think about when it comes to technical SEO. Those things mainly include:
# Website index status
# Budget for crawling
# Errors in crawling
# Internal links
# Page speed
# Broken links
Fixing only one or few of these factors won’t help you in making the website technically correct for SEO. You will have to work on everything. If SEO can be referred to as a house, the factors mentioned above are going to act like the foundations.
You will need to make your website discoverable on the web. For this purpose, you will have to make sure that you have done good work in researching for the keywords which are going to drive traffic to the website. For this purpose, you will have to make an extensive research on how people search for type or product or service you offer and how search engines use keywords in order to show results.
Content is the most important factor which you will need to consider when it comes to better SEO of your website. You are going to need an effective content strategy in this regard.
First thing you will need to consider is the foundational content. Foundational content is the core content which targets main keywords and topics. Another type of content is the FAQ content which is going to base on what your audience frequently asks about the product and service you sell. Third kind of content is the authoritative content. This content is based on information about your clients in order to demonstrate their authenticity. The final type involves the content which is created in order to develop users’ interest in your website. This content is based on user experience. it mainly involves images, videos and other types of visuals.
Ranking is considered as half portion of the entire SEO process. it involves everything you do in order to bring traffic to your website. External linking and brand mentioning are the most important aspects of this part of SEO.