Lilo & Co is a sustainable slow fashion brand that was born from the peaceful streets of Bern, Switzerland. The fair trade clothing company merges artisanal fabric techniques to create one-of-a-kind pieces that reflect the culture of the makers.
With this in mind we created a brand identity that represents not only their sophisticated style but also the well-considered philosophy. The logo explores the contrast between a custom made, handwritten, fluid font and a sleek, modern typeface, alluding to a slight playfulness but also bringing the brand into the modern worlds, making it stand out in a crowded market. The result is a brand identity that is sophisticated and confident, while also feminine and warm.