Agency Cramer-Krasselt devised a novel use for the Pepper’s ghost illusion as part of their campaign for the 2018 Porsche 911. In an upcoming issue of Fast Company magazine, they would ship a foldable prism as part of a tear out ad. A reader could then place the folded prism on top of their iPad after following a link, and be treated to a unique "holographic" view of the legacy of the 911.

Partnering with Bent Image labs, Henchmen created all animation and visual design elements to suit the medium and bring the idea to life.