The Little Pot Campaign is a concept project that was created with the objective of promoting awareness on Cannabis as a remedy for chronic pain.
The types of chronic pain are :
Nociceptive pain is caused by damage to body tissue and usually described as a sharp, aching, or throbbing pain
Neuropathic pain is caused by damage to the nerves .
Both these types of patients need to reduce the intensity of the pain.
Little Pot helps patients reduce or eliminate the number of prescribed medication for pain relief.
Little Pot has curated various platforms resulting in easy access to information on multiple health awareness campaigns and a guide from planting , processing and preserving medical cannabis - (PPP)
Firstly we had to give our project an identity, so we came up with a brand direction that was a combination of a medical and a herbal look. The art direction avoids any stereotyped cannabis branding .
Social Media Strategy
The “Little Pot” plans to use social media to inform prospects about the system. The social media platforms that Little Pot will use are Instagram and Twitter. Images and posts will be shared by both “Little Pot's” page and the users with a common Hashtag to create a community . The hashtags will serve as SEO ( Search Engine Optimization) Little Pot will Optimize words such as #Cancer #420 to drive traffic onto a Word Press Page that will unpack various health awareness.
The word Press Blog
On this platform there are existing Apps that track the growth of plants and peoples experiences while using the product
Little pot has a website that gives valuable information about cannabis strains and dispensaries. It provides a platform to learn about the distinct characteristics of cannabis strains, their medical qualities, and the possible side effects.
The website connects visitors to apps that help users grow and track their cannabis intake.
This manual serves as an infographic on how to grow and maintain the cannabis, how long it will take the cannabis to reach full develop for harvest as well as details on the strains and their effects on patients.
The manual will also be attached to the bag as a tag.
The pots are made with a hessian material and the frame is a Y6 round bar. The pots will be used to plant the medical cannabis.
Advantages of the materials used to build the pot
The hessian fabric is not only waterproof but allows oxygen to circulate in the root system, accelerating the cannabis's growth.
The steal structure is relatively easy to construct and economical.