We Know a Place.

Previously known as My Holiday Homes, a luxury holiday home rental offering, specialising in high-end properties with a reputation for exemplary service.

Circle rebranded My Holiday Homes to help the brand overcome two vital challenges, the first challenge being that the name ‘My Holiday Homes’ was far too generic and lacked a differentiating factor which hindered it from being a stand-out brand and resonating with its target audience. The second challenge, the visual representation of their brand didn’t accurately portray their luxury offering, but rather gave the feel of a more budget offering. Together, this resulted in a low visibility for the brand, receiving bookings through third party portals instead of their own.

Circle first created a name that was far more ownable and suitable to a luxury brand and developed two naming territories ‘Home’ and ‘Holiday’. Through the exploration of these two territories, different naming options were created. The territory of ‘Holiday’ then aligned itself more with what the brand was trying to achieve. Within the ‘Holiday’ territory, Circle explored the idea of rest and relaxation. The name Rest and Relaxation wasn’t ownable and Circle further explored the use of acronyms and variations of the phrase. Through this creative process, the phonetics of the word RnR lead to the creation of Aranar. This name was easy to register, was approachable, consumer-facing, less generic and more aligned with what luxury holidays are all about.

In creating a new brand identity, the name Aranar inspired the colour palette that was chosen. The colours of sunshine, turquoise and teal spoke directly back to the idea of luxury holidays which gives the feeling of calmness, relaxation and tranquillity. The word Aranar consists of three syllables, which then extended itself into the way in which the brandmark was designed. Each syllable being a different colour represents the variety of the brand offering, being beach, garden route and game reserve getaways. Eventually the name Aranar was reduced to being called RnR and this new visual language was rolled out across various collateral.