The Best Address in Cape Town.

The Table Bay hotel, opened in May 1997 by iconic former South African president, Nelson Mandela, is situated on the historic Victoria and Alfred Waterfront. Perfectly positioned against the backdrop of Table Mountain and the Atlantic Ocean.

Set in the heart of the Cape and operating in such a competitive space, The Table Bay’s brand identity and visual language was developed to completely differentiate it from its direct competitors and position it as a premium and luxury offering.

Circle positioned The Table Bay as The Best Address in Cape Town and designed the visual language inspired by the hotel’s striking interiors and surrounds. The new positioning and visual language were applied across multiple touchpoints and mediums, from photography to in-room collateral and gifting.