We were tasked with creating a retail experience for smart locators in AT&T's flagship store on Michigan Avenue. These devices are GPS-enabled wearables for children that give parents peace of mind. The challenge was to avoid scare tactics as a selling point and instead focus on positive qualities. Namely, that a child's big imagination may cause them to lose track of time. 

This project was one of my first, and it remains my favorite. For the simple fact that I was able to bring my love of children's literature to life. It was an absolute blast writing this as my partner brought the pages to life with illustration. 

Art Director: David Heflin