To celebrate the launch of the new SweeTARTS Gummies, Velvet Spectrum created a unique visual story inspired by the endless variety of shapes and flavors contained in each bag.
Our story focused on exploration and discovery, working with shapes such as: planets, rockets and hashtags, lead to a surreal, candy world full of playful interactions.
As part of the launch, SweeTARTS also ran a competition calling for participants to submit their own suggestions for a chance to see their favorite shapes in gummy form. As part of the campaign, we created a series of social media posts to engage and drive awareness to the competition. We pitched our own idea of adding a rose shaped gummy to represent our home in Portland, OR "The Rose City".
Special thanks to the team at Swift for bringing us on board.