Strong in colour, yet minimalist, The Organic Skincare range has become a flagship product for Greenscape selling in Kmart (US) John Lewis and Kew Gardens (UK), David Jones (AU) and @home (ZA). Where so many other organic ranges take on the traditional farm-stall feel, Todd strived to achieve a high-end appearance in the Greenscape range by designing solely with selective typography and intelligent use of colour. Reinforcing this, were the style and tinting of the components used and the choice of silver finishes. The combination results in a stunning, sophisticated and eye-catching shelf appearance that clearly guides the consumer to each of the exciting fragrances. To strengthen the organic element, Todd endeavored to produce a sustainable product through being label free, using PET vessels and not over packaging any item.