USER RESEARCH - PRELIMINARY SURVEY AND INTERVIEWS
Surveys and interviews helped determine behaviors and needs of online recipe collectors.
USER RESEARCH - PERSONAS AND EMPATHY MAPS
Using the interview results, personas were created by combining similar thoughts and practices from several people with an emphasis on their needs and goals.
MARKET RESEARCH - COMPARATIVE ANALYSIS
What are they doing right? What are they doing wrong?
USER RESEARCH - OPEN CARD SORT
Where would you expect to find it? Participants help define categories and navigation.
DESIGN - SITE MAP
After reviewing the card sort results, the navigation menu was planned.