RECIPE STASH PRODUCT RESEARCH, USER SURVEYS & INTERVIEWS, PERSONAS, EMPATHY MAPS, & CARD SORT
See Design & Prototype for Site Map, User Flows, Wireframes, Protoype and User Testing Evaluation.
USER RESEARCH - PRELIMINARY SURVEY AND INTERVIEWS
Surveys and interviews helped determine behaviors and needs of online recipe collectors.
USER RESEARCH - PERSONAS AND EMPATHY MAPS
Using the interview results, personas were created by combining similar thoughts and practices from several people with an emphasis on their needs and goals.
MARKET RESEARCH - COMPARATIVE ANALYSIS
What are they doing right?  What are they doing wrong?
USER RESEARCH - OPEN CARD SORT
Where would you expect to find it?  Participants help define categories and navigation.
DESIGN - SITE MAP
After reviewing the card sort results, the navigation menu was planned.
See Design & Prototype for Site Map, User Flows, Wireframes, Protoype and User Testing Evaluation.