BENZAC - ACNE IS NORMAL CAMPAIGN
BRIEF
Make an acne brand like Galderma Benzac appealing and current.
Make an acne brand like Galderma Benzac appealing and current.
INSIGHT
Over 85% of people get acne at some point in their lives. Which guess what, makes you normal. People feel victimised when they have something as taboo as acne.
Over 85% of people get acne at some point in their lives. Which guess what, makes you normal. People feel victimised when they have something as taboo as acne.
IDEA
Shift the brand to show that it understands its consumers and the anxiety of feeling abnormal especially because of their acne by making acne what makes them normal not what makes them stand out.
Shift the brand to show that it understands its consumers and the anxiety of feeling abnormal especially because of their acne by making acne what makes them normal not what makes them stand out.
