LOGO + BRANDING
Argent Properties is a subsidiary of Mainstay, Inc. of Greenwood, Indiana. Mainstay, Inc. was founded in 1984 as a residential custom home builder serving the southern suburbs of Indianapolis, Indiana. From those home builder beginnings Mainstay has progressed throughout the years to become a developer, multi-family builder, multi-family owner, and manager of multi-family properties.
Argent Properties (formerly Provence Properties) reached out to me in search of a total re-brand for their company. Looking to transition away from their old identity, Argent wanted to create a clean modern logo that would appeal to a younger group of potential homeowners.
Exploring Logo Options
Informational Flyers and Floor Plans
Argent Properties also gave me the task of creating digital floor plans for their various townhome layouts. Their original files were low resolution scanned in drawings, and they were in need of digital versions to use on their website and printed material. In addition to the floor plans, I also was assigned the task of designing an informational flyer. The front the flyer showcases their newly designed model townhome, while the back gives potential renters a glimpse at all of the features and floor plans available.