We were pitching Budweiser NASCAR and I came up with this simple concept on my own. It never made the pitch deck but I am still a fan.
Anheuser-Busch was poised to launch the national distribution of Margaritaville’s LandShark Lager, but had no idea how to visually convey their brand image. This look was conceived to capture a relaxed, beach thematic- without looking like a Corona ad.
I was exploring a couple of other ideas for a presentation, and I stumbled upon this local print campaign concept. I felt that Tilt, a high-energy malt beverage, could benefit from some attitudinal copy, as well as a bold, graphic look. So I wrote the copy, created a layout, and it was selected for the presentation.
This was another occasion where Anheuser-Busch was looking to develop a brand personality and look for one of their distribution brands—Rolling Rock. While the concept started out as a “This Is Rock Light“ idea, I decided to drop all of the copy and instead, let the dramatically lit bottle and stark white background convey the same attitude.
Here is an image-driven concept that focuses on the “Are you tough enough to drink a real beer?“ attitude. The look features found stock photography and an interesting use of the printed ‘STOUT‘ on the glass as part of the tagline.
A couple of miscellaneous concepts for Bud Light.
