Client: McDonald's
Agency: DDB Budapest
Creative Director: Karolina Galácz, Zsolt Balogh
Art Director: Emese Gillotte
Copywriter: Dorottya Tóth
Head of Art: Guilherme Somensato
Account Director: Agnes Koros

An OOH campaign by DDB Budapest to drive traffic to the most important McDrives in Hungary.

Published in April 2018, featured on the COVER OF ADWEEK as an Editor's Pick and also on CAMPAIGNLIVE UK.

Requested to be exhibited in 2019 in the museum POSTER HOUSE New York.

CANNES LIONS: 2x Shorltist, Outdoor, 2018
LÜRZER'S ARCHIVE: 04/2018