Brief
Designs reflecting the quality products of the brand.
Making difference compared to the competitors.
Emphasizing the freshness and taste of the products.
Making difference compared to the competitors.
Emphasizing the freshness and taste of the products.
Solution
In the present day, quality-oriented competition approach is attached higher importance compared to the price-oriented competition, thus we created a new brand architecture for our client focusing on the priorities individuals consuming nuts in Turkey. New packages have been designed in consideration of aspects such as taste, freshness, price perception and solid packaging. Differentiated promises of nuts and dried fruits for different target groups have been addressed in an integral but distinguishing design concept.
