FAW Hong Qi has long 60 years of history in China. Hong Qi meaning red flag in Chinese, also represent the flag of China, initiated in 1958 by chairman Mao. In also encourage the nation to be united and strong. This brand represent a nation, the people's hope. This was not an ordinary commercial project, every single content requires consideration of different aspect from political to the whole nation. In the past, people only gets to see a Hong Qi CA770 during national day and important events. This car is only service the highest leader back in the days.
The brand has gone through ups and downs, it also initiated consumer models and the brand was revived in the mid-1990s. In year 2018 Jan 8, FAW Hong Qi held a very important strategic rebrand campaign, introduced the future plan of Hong Qi, to be the best luxury car maker in China and to the world with a serious line up of future models and a fascinating concept car.
We felt really grateful and experienced a totally new understanding about the brand and untold stories through chief designer of original CA 770, new automotive designer who explore the making of the first Hong Qi, the spirit of old generation car makers, the hard work and effort in those era where the technology wasn't advance at that time.
Launch Date - 2018 Jan 8
Location - Ren Ming Da Hui Tang Beijing
Client - FAW Hong Qi
Agency - DMG
Executive Producer - Wu Fan
Creative Copy Writer - Dong Xu, Alice
Show Director - Yang Yang
Creative Director - Kaism Lim
Art Director & Style Frames - Lock Yi, An Qi
Project Manager - David Ran
Post Producer - Yin Chen Huang
Shoot Producer - Sam Chee, Seaca
Content Producer - Vera Zheng
Asst. Producer - Gao Ying
3D Concept Car
Main Team (All other visual content)
Compositor - Yeu Jian, Min Min, Fu Kun, Syahman
3D Cloth Simulation - Lulu Zhang
3D - Abdu, Xiao Yang
Video Editor - Kelvin Leow, Li Tai
Hong Qi Dreams Come True
Art Direction - An Qi
Lead Compositor - An Qi
Compositor - Liu Jie, Syazwan, Azhan Karim
3D - An Qi, Syazwan Nazarudin, Azhan Karim
Hong Qi Great Future
Lead Compositor - DB Gao, Nasfi, Lock Yi
3D - Ming, Nasfi, Tenline Studio, Xiao Yang
Produced at Super Bonfire Group with partners DMG Post Team, Stayano & Tenline Studio.