Traffic Melbourne has created an exciting integrated campaign for Beaurepaires, which
speaks directly to women.
 
Launching in September in top female publications, such as Australian Women’s Weekly,
Madison, Grazia and Women’s Day, the new campaign features a series of print ads,
which take commonly experienced issues with shoes, and liken them to similar issues
that can occur with tyres. The work will be supported by an integrated PR and social
media campaign, as well as advertorial and point of sale material.
 
The first print advertisement in the series features a set of unevenly worn stiletto heels to
illustrate the similarity with uneven tyre wear, how it occurs and how it can be prevented.
The campaign is the latest instalment in the ‘who you turn to for tyres’ strategy, which
positions Beaurepaires as the tyre experts you can turn to for friendly advice.