For next Bank - Lollapalooza Brazil @R/GA
Role: Concept, Creative Lead, Design & Art Direction;
Photography: Sergio Buss
Production: @R/GA Content Studio
We think of a branding totally inspired by punk culture - which is connected to the festival's audience, something like transformation. This project is about the bank's first physical contact with the consumer: at Lollapalooza Brazil we did promotions, activations with experiences inside and outside the festival. We made it happen for real.
