Simple logos are not Simple :) Why ??
What would be easier to memories? A lengthy paragraph filled with run-on sentences and obscure words, or a single, direct statement made up of all facts and no fluff? Your answer matters because you're asking your ideal customers to remember your brand logo. A simple logo is not only easier to absorb and understand, it's easier to recall when they see it again. It's easier to associate with positive experiences because it triggers crucial memory centres in the brain, rather than confusing the brain with unclear messages, or overloading it with too many messages.
At first, it might seem like simple logos are "too easy" for graphic designers to create. Are you really getting your money's worth?
Actually, it's more difficult to create simple logos, and here's why:
The brand's message, story, promise, mission, vision and values must be defined, clear and in-place before any logo design begins. Then, the logo designer must express all of those things with color, lines, shapes and fonts...whilst keep the visual brand identity simplistic. Just like it's easier to write a 1000-word essay than it is to condense it down to 200 words, a simple logo can require more work than a complicated one.
Content Source
https://howtobuildabrand.org/branding/8-benefits-simple-logo-design/
please feel free to discuss any of your web design , logo design or branding need via direct message or email to us tagmanagementllc@gmail.com or visit our website www.tagmanagement.us
