HUCK is a start up focuses on adventure & travel. As such it’s goals are unique. HUCK’s website is primarily designed around the capture of information rather than providing it. To achieve this the site implants a cookie based contact system. Once the name and email are captured the site will no long present them with as many capture points and only leave in place capture points with additional information.

HUCK due to it’s information capture intensive natures, has several different entry point pages. It also has capture devices throughout the user flow. A typical capture flows for this site would be:

Home Page [ information capture point ] -> Trips page [ information capture point ] -> Individual trip page -> Trip Booked through application page [ information capture point ]