SEDR ALKHALEEJ | Brand Identity
Sedr Alkhaleej is currently one of the leading players in the field of perfumery in Sudia Arabia. They are in the market before 15 years ago. We work did rebrand Sed Alkhaleej identity to help them create an entirely new brand from the ground up that built upon their existing brand equity. We dimensional their target consumer to identify key needs, articulated their reason for being.
To complete the brandmark, we designed an iconic symbol derived from an old Sder tree.