The S7-SERIES is a Windows Phone 7 deviceaimed at attracting users who want to stand out from the iPhone crowd using itsbamboo casing and unique camera orientated shape

The phone uses Micro SIM and SD cards tosave space, has Micro HDMI and USB ports for connectivity and an 8 megapixelcamera with Xenon flash and dedicated camera buttons

Thephone was designed from the ground up to match the specifications required touse the latest Windows Phone 7 mobile operating system, due out at the end ofthis year

Having developed the shape, subtledetailing was key to complementing the organic aesthetic. Illustrator conceptshelped to decide on the preferred graphical treatment

Keeping the essence of the original productwas important in the concepting stage, with the camera handle shape being a keydesign feature to keep in the new incarnation

Following the success of the originalS-Series Bamboo phone I wanted to update the series with the latest hardware& software and a new, modern & sophisticated aesthetic