Client: Di-Moda Clothing Ltd.
Project: www.di-modaclothing.com
Project: www.di-modaclothing.com
Client: Di-Moda Clothing Ltd.
Project: www.di-modaclothing.com
Project: www.di-modaclothing.com
When the original management of Di-Moda Clothing first opened it's high-street doors of their menswear retail business we were asked to develop and manage the e-commerce side of the business. We worked closely with the management team to help setup the entire business for online retail and to help kick-start the development of the company's e-commerce customer base.
Our creative process saw multiple drafts and designs before we found the end vision. Working with Di-Moda's creative head we came up with a 'menswear catalogue' feel with attitude. We used a variety of bold colours, cool photography and slick flash-animations. One special feature we enjoyed creating was the outfit designer - allowing customers to drag and drop t-shirts, jeans, shirts etc onto a catwalk to create/design an outfit for purchase. We promoted this tool as the websites homepage to 'be a little different'.
Waltham Media Ltd recommended a dedicated Microsoft-based server to host the companies website which we setup and managed. The end solution was built using the ASP.NET 2 framework using SQL Server as the underlying database. We used a variety of different techniques in order to get the various solutions we needed - Javascript, Ajax, Flash, VB-Script, Linq etc.
The website was launched in January 2009 with the focus on the outfit-designer as the companies home-page purely for the purposes of 'standing-out' from the crowd and purposefully timed for the Drapers E-tailer awards nominations. As a result, we are very pleased to say that the website was short-listed for Drapers Best New E-tailer in the 2009 E-tailer awards. On the awards night in London, we co-ordinated with Drapers staff to have the websites 2009 collection put on the model with a runway during the nominations party. As a result we managed to put this new mens designer clothing store onto the radar amongst fierce competition; also beneficial in aiding the development of supplier relationships. During our relationship with Di-moda Clothing we saw month-on-month growth, the companies accountant said our marketing was responsible for a 300% growth in sales.
Di-Moda Clothing was taken under new management in July 2009 and as a result the new management found a new website/marketing supplier as part of cost-cutting efforts. Unfortunately as you may see, the website, brand and client-base we had developed for Di-Moda has since been lost under drastic changes by new company management. For this reason the current website is not representative of the solutions and services we originally provided.
Our creative process saw multiple drafts and designs before we found the end vision. Working with Di-Moda's creative head we came up with a 'menswear catalogue' feel with attitude. We used a variety of bold colours, cool photography and slick flash-animations. One special feature we enjoyed creating was the outfit designer - allowing customers to drag and drop t-shirts, jeans, shirts etc onto a catwalk to create/design an outfit for purchase. We promoted this tool as the websites homepage to 'be a little different'.
Waltham Media Ltd recommended a dedicated Microsoft-based server to host the companies website which we setup and managed. The end solution was built using the ASP.NET 2 framework using SQL Server as the underlying database. We used a variety of different techniques in order to get the various solutions we needed - Javascript, Ajax, Flash, VB-Script, Linq etc.
The website was launched in January 2009 with the focus on the outfit-designer as the companies home-page purely for the purposes of 'standing-out' from the crowd and purposefully timed for the Drapers E-tailer awards nominations. As a result, we are very pleased to say that the website was short-listed for Drapers Best New E-tailer in the 2009 E-tailer awards. On the awards night in London, we co-ordinated with Drapers staff to have the websites 2009 collection put on the model with a runway during the nominations party. As a result we managed to put this new mens designer clothing store onto the radar amongst fierce competition; also beneficial in aiding the development of supplier relationships. During our relationship with Di-moda Clothing we saw month-on-month growth, the companies accountant said our marketing was responsible for a 300% growth in sales.
Di-Moda Clothing was taken under new management in July 2009 and as a result the new management found a new website/marketing supplier as part of cost-cutting efforts. Unfortunately as you may see, the website, brand and client-base we had developed for Di-Moda has since been lost under drastic changes by new company management. For this reason the current website is not representative of the solutions and services we originally provided.
