Vi Novell 2017
In 2010, Celler Masroig set out to recover its roots by launching its first Vi Novell, reclaiming the identity of the winery and its origins, contributing in a small way to preserve the winemaking tradition, from a modern perspective, adapted to the new times.
Up to today, the cellar has created seven editions of Vi Novel, with which it has positioned itself as the standard bearer of tradition. Other wineries in Catalonia have been added to this celebration over the years, making the arrival of Vi Novell something highly awaited.
The Vi Novell is, first of all, fun. It's a unique product: a young and perishable wine, ill-mannered and traditional in equal parts. It's a kind of wine that makes no sense without the celebration of its party, which coincides with the ancient tradition of pig slaughtering. And it is precisely from this party that arises the concept of the graphic identity for this 2017 edition of Vi Novell.
