CRM. Marketing analys for a large auto dealer
To offer targeted services, large businesses need to segment their current and prospective clients. This in-house system allows to do just so using overlapping smart filters with fuzzy logic, data protection and many more cool — but unfortunately overly complex — features.
My role in this project was not just interface design, but also requrements work (gathering etc.). On the other hand, there was nearly no visual design to do — the UI was based on off the shelf framework, which I have just slightly updated for my needs.
The UI map. During the project, it undervent six major updates which is normal for complex business systems with complex navigation and barely defined upfront feature list.
One screen from the intentionally ugly prototype. The remaining 50 or so were as ugly as this one.
