Danette ® | Product Family Re-Design, 2017
In 2016, I was working at Final Target ® Advertising Agency as Art Director. We had a huge pitch going on: Danette/Danone ® Product Family Redesign (Iranian Market). There was a 15 Page Long Briefing \ Mandatory Document & Unfortunately the winning agency would get the all the following campaigns of the Brand for 1 year. Good News for Big bosses & lots of pressure on Design Team. Happily, After 9 killed Design Sets& Presentations, The Winning design was mine & The Agency won the Pitch.
I like to thank my wonderful friends: Shahrokh Moeini, Abbas Ramezan Zadeh, Mahboubeh Sanaat & Shahrooz Hoghooghi for their Huge Technical & Mental Support.
Danette ® Desserts
Danette Desserts ® Required 3 Different Design Routes for:
1.Milk Desserts with 9 Different Flavors, 2.PannaCottas with 3 Different Flavors & 3.Flans With 2 Different Tastes.
I Used 3D Texturing for Milk Desserts, Abbas Ramezan Zadeh Did a great job on 3D Modelings. Then for the PannaCottas,
we did Lots of shots to come to accurate texture feeling. Sahar Shahin, Mahboubeh Sanaat, Parisa Torabi, Naznin Salehi & Vahid Dashtyari Did a Great Job During Lots of Photography sessions to get the perfect shot. For PannaCottas I Mixed The Shots with Digital Painting & thanks to Sahar Shahin, Vahid Jafari, Abbas Ramezan zadeh the final Texture was Perfectly made.
1. Danette® Milky Desserts:
Danette Milky Dessert, 100 Gr Packaging Redesign, 9 Flavors Including: Banana, Chocolate, Coffee, Cookie, Melon, Strawberry, Toffee, Vanilla & Saffron
2. Danette® Panna Cotta:
Danette Panna Cotta Dessert, 100 Gr Packaging Redesign, 3 Flavors Including: Strawberry, Mango, Peach & passion Fruits
3. Danette® Flans:
Danette flan Dessert, 100 Gr Packaging Redesign, 2 Flavors Including: CremeCaramel & Chocolate Caramel
Danette ® Drinkables
Danette ® Drinkables Redesign was the Hardest part of the whole process, Because of Tetra Pack Printing Rules & Quality level, I had to spend a lot of time to color correct the renders, because 5 out of 8 flavors had very similar product colors & the client want accurate different color for each taste. The best useful tool for this process was Photoshop Selective color Adjustment panel.
Danette® 200cc Drinkable Desserts:
Danette Drinkable Dessert, 200 cc Packaging Redesign, 8 Flavors Including: Banana, Cappuccino, Chocolate Coconut, Cookie, Honey, Melon, Strawberry & Chocolate
Danette® 1000cc Drinkable Desserts:
Danette Drinkable Dessert, 1000 cc Packaging Redesign, 3 Flavors Including: Chocolate, Banana & Melon
Credits Reserved for Final Target Advertising Agency | MCG Holding Iran: