BLACK - the supposed ‘non-color’ traces back to Neolithic cave paintings – now it is everywhere. For many designers, black is their mainstay: Gareth Pugh, Yohji Yamamoto and Rei Kawakubo all ground their collections in the inky hue. Black is everywhere, but at the same time it is nowhere: We - the Just Black fashion team are positioning us as a clothing brand that produces only black clothing and promotes black as a positive color, which includes all the colors existing in the nature. We are here to show what black is really about, and in a reality is a about different shades of other colors
Just Black is a bridge which not only unites all the colors together, but is also a symbolic color of unified strength of all the Armenian diaspora spread in the world. it unites the past and the future, Diaspora with Armenia, and traditional knowledge with modern technology in the industry of fashion .
