SLING TV
"Take back tv"  Advertising Campaign 
@IPG Mediabrands Initially intended to capture Hispanic customers, the client realized the potential of rolling out this campaign to the general market.
This was the result of picking the ideal cross-over talent to deliver a solid, pugilistic concept portraying cable companies as ruthless villains. How do you cut the cord? You use a machete.

Produced by UM J3           Languagues: English Spanish    #takebacktv #liberatutv  
Creative director  
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Sling TV
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Sling TV

Who's Bad? advertising campaign IPG media brands digital & print New York

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