Promotional marketing
materials and analytics for LISTERINE
Promotional and marketing materials which contain a visual and analytical part on mouthwashes for the LISTERINE rinser have been developed. Several stylistic directions were created for each separate group of materials: analytical, educational, promotional, etc.
A memorable creative concept
For training and marketing materials, the “world in the mouth” concept was developed to depict the struggle of useful and harmful microorganisms. The concept was purposed to convey all the information on the product to the target audience in a memorable way.
Clean design that was built
around the content
The primary objective of each piece of material is to be properly designed and be clearly understandable. A clear and comprehensible visualization, unobstructed perception of information, memorability of each individual message could be traced in every piece of the project.
Doctors need digital projects!
Doctors are already working in the Internet, they use smartphones and participate online events. Digital communication channels provide new opportunities to talk about brand’s benefits. Digital space presence is an indispensable condition for success in brand promotion.
