Academic UX project, that got through all the processes on developing a better solution, for World Cup stickers collectors, putting socialization as the main focus.
Research Process:
Desk Research, CSD Matrix and User Research
Persona Creation:
Based on results obtained from the Research Process
User Journey:
Aligned to the peculiarities from the Persona created
Task Flow:
Obtained through the User Journey previously created
Prototipation:
Low fidelity prototype screens, based on the Task Flow
Usability Test:
Low fidelity prototype testing with users
Business Model Canvas:
Refinement based on the feedbacks taken from tests
Value Proposition Canvas:
Deep dive in the Business Model Canvas, looking for more value possibilities
Value Oportunities Refinement:
Further ideas for future improvements
