Design / Art Direction: Eduardo Muniz
Photography: JL Bonfa
In a world of information abundance, the millenar art of storytelling turned out to be a precious tool for brands to explore. Gump came in this context to encourage the discussion about it and show how professionals are using it to communicate more effectively with audiences. My work was to create the online and offline materials to promote the event.
Feed, Stories and more: different sizes for different channels.
Some of the materaisl try to create an atmosphere where the event take place, while the name tag works as that little piece of Gump that people will be able to bring home.