Logo: For my thesis project I have decided to revise the Out of the Shell charity event. The first step was to create a new logo as I felt that the original didn't convey the message as well as it could have. After several rounds of work and feedback I have landed on this logo as I feel it does a truly phenomenal job of conveying a positive, upbeat message.

Website: My goals for the Out of the Shell website were to make it as simple to navigate as possible. I really wanted to grab the users attention and hold it as they navigate through all the information that they are being presented with.

Print: In this ever increasingly digital world I wanted to set out and do something a little different. I wanted to take the advertising into the world so that people are still consuming this information and wanting to get involved even after they put the phone down. 

Animation: For this iteration of the logo animation I wanted to play on the fact that this event will be held on a beach. That in mind I played around with a ripple animation to reveal the logo and set it over a shot of waves crashing onto the beach. 

Brand Guidebook: This month I've been working to compile all of the assets of this branding assignment into a book of guidelines for any future iterations of this brand.