The Apprentice Asia - Marketing Launch Campaign
Asia's toughest job interview. It's Tony Fernandes you need to impress! The concept of the marketing campaign is based on a chess game. As each contestant being a pawn in the game, only the one with the smartest move will impress the boss!
Keyart
Finalisted as Best Integrated Marketing Campaign in 2013 Promax Bda Asia Awards. The image spot won Best Reality Show Promo (Silver) in 2013 Promax Bda Asia Awards.
Other promotional content including teasers, trailers also significant attractions on Youtube and Facebook.
