This is a visual identity system for Safari Park in Hangzhou, China. The project includes two logos, some visual elements and souvenir design.
Hangzhou is famous for its ancient Chinese culture and painting, so I used traditional black inks to create the bleeding texture. The graphic designs of the animals were composed of such ink effects and Chinese paper.
Hangzhou is famous for its ancient Chinese culture and painting, so I used traditional black inks to create the bleeding texture. The graphic designs of the animals were composed of such ink effects and Chinese paper.
Hello everyone! 大家好!Bonjour à tous! みなさん、こんにちは! 안녕하세요!Hallo an alle!
Visual Elements: Happy Factors
Stickers
The Program sheet
Postcards
Souvenirs
Sketch A, B, C, D, E, F, G ...
Expression Evolution
Thanks for watching! :-{}