Gestalte | Custom Brand Typeface

Gestalte is an industrial design brand based in San Francisco, California. For their brand identity and communication Gestalte approached me to design a unique bespoke type family.

Our goal was to build a very precise and mathematical typeface, inspired by classic Swiss neogrotesks, but fresh and contemporary. Some of the features are:
Horizontal and vertical strokes and terminals;
Perfectly aligned terminals of glyphs like esa23569? and strokes of rft.
• Sharp shapes, such as t or z;
Alternative Qayg;
7 weights;

The type family is meant to be used for printing on paper, products and screen. The brand logo is simply gestalte written in lowercase.



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typography
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Gestalte | Custom Brand Typeface
824
8219
46
Published:

Gestalte | Custom Brand Typeface

Gestalte is an industrial design brand based in San Francisco, California. For their brand identity and communication Gestalte approached me to d Read More
824
8219
46
Published:

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