THE CLIENT
Virgin Radio Romania
THE AGENCY
Rusu+Bortun
Campaign: This Has a Radio
Highlighting the manifesting cool, making it easier for you to experience it in a time of endless clutter. The manifesting cool is that original, interesting, quirky, real-time, positive, fun, unapologetic, surprising, human touchy, full of energy thing. It can be a feeling, an attitude, a sound, a gesture, a colour, a situation, a process, an encounter, everything that this planet produces. From fashion to sports, from music to movies, from nature to artificial intelligence. The sensation you get from it can be found in the music that is played on Virgin Radio. And vice-versa.