Create and design the package of an existing product that is dysfunctional and visually unattractive
Current packaging for leggings is really unattractive and they do not give credit to the beautiful product that is enclosed. I decided to create a package that would improve the functionality as well as visually appealing. This package allows the client to enjoy the quality of the item through the package. It also allows them to try on the product without having to rip it open.
I decided to name the product Florenza, giving homage to the place where leggings were first worn; in Italy during the Renaisance.