I was hired as a 3D artist to work on LCA company's branding.
The goal was to increase the number of costumers, by making brand identity more appealing to younger customers.
My task was to work with creative director, and find out the way to showcase areas of London in which the company is renting the rooms.
To achieve that, I searched through these areas and found most iconic buildings, which couldn't be found anywhere else.
Then, I put them together creating a minimalistic panorama that represents 8 areas of London, plus one representing the city itself.
Each visual use several materials, which are actually used in furnished rooms, like gold, silver, wood, fabric, marble and plastic.
The goal was to increase the number of costumers, by making brand identity more appealing to younger customers.
My task was to work with creative director, and find out the way to showcase areas of London in which the company is renting the rooms.
To achieve that, I searched through these areas and found most iconic buildings, which couldn't be found anywhere else.
Then, I put them together creating a minimalistic panorama that represents 8 areas of London, plus one representing the city itself.
Each visual use several materials, which are actually used in furnished rooms, like gold, silver, wood, fabric, marble and plastic.
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