Brief in Brief:

Use graphic design to reinvent one of our public services. I chose the NHS.

Idea:

Over recent years there has been a decline in the uptake of medical degrees, whilst the demand for nurses increases. My campaign was to highlight the great benefits that a nursing degree can give you, such as a high employment rate that many degrees currently cannot offer. I also wanted to play on the 70 years of the NHS referring to the history of the trust, promoting people to want to be part of history in the making.