B R A N D I D E N T I T Y
Aikido Center of Los Angeles
Brand Strategy | Visual Identity | Packaging | Sales & Marketing Collateral | Website Design
C H A L L E N G E
Traditional Aikido Training
Aikido is a modern Japanese martial art that practitioners can use to defend themselves while also protecting their attacker from injury. The Los Angeles based dojo is a tight-knit community where students can harness their personal power through intense physical training, pursued as a traditional Japanese martial arts path towards self-improvement. Our challenge was to keep the appeal of this authentic dojo interesting for all ages without sacrificing it's 40-plus year tradition of training.
S O L U T I O N
Simple & Professional
Most martial arts such as Karate, Judo, Tae Kwan Do, or Kung Fu are poorly marketed and even worse, poorly designed. We wanted to give this dojo a foothold in the Los Angeles community with a simple yet professional approach to the design, marketing, and social media effort for upscaling the existing identity and brand.
