Steelcase: Umami Catalog and Cards

A product so delightful that one word can’t capture it’s expression or experience – that is the Umami lounge for Steelcase. For its first ever catalog, we chose a felt uncoated stock and embossed the cover in a simple silhouette to capture the form. The embossed pattern reiterates the almost endless materiality offered for finishes. In the interior, we created a series of patterns that captured the expressiveness of the lounge.

Studio: Hybrid Design / Hybrid-Design.com
Executive Creative Direction: Dora Drimalas
Creative Direction: Caleb Kozlowski
Design: Olivia Ward


Steelcase: Umami Catalog
236
2,753
5
Published:

Steelcase: Umami Catalog

A product so delightful that one word can’t capture it’s expression or experience – that is the Umami lounge for Steelcase. For its first ever ca Read More
236
2,753
5
Published:

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